Category: Wholesale

8

Finding your target market Avatar

Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is th...
1

Build your Buyer Black Book

Building your own "Buyer Black Book" can be a daunting task. Making sure you are gathering stores that your target market shops in is the ma...
5

DIY Beginner SEO (Part 2 of 2)

Dear Sarah, How do I implement simple SEO? Where do I put all the keywords?  I am not really sure what the title tags and heading tags are exactly...
8

Do magazines pay for samples?

Dear Sarah, I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I ...
9

Smooth Manufacturing = Better Sales

I have been working on my calendar for next year and I wanted to share a few tips and tricks that I find really helpful to keep your business running ...
2

How can I make the most money?

Dear Sarah, Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive...
5

How do I set my retail prices?

Dear Sarah, I have a quick question…can you explain why I would want my retail price to be equal to, or greater than, the stores I want to sell...
5

Who opened it?

Quick tip: I like to know who which buyers are open to buying when marketing my accessory line – don't you? When I send out a marketing emai...
2

To Pop-up or not?

As we approach NY fashion week next month, award shows and the holidays in general, Pop-up shops which are often popular become rampant……....
4

What steps am I missing?

Dear Sarah, I have a great Product called the “Teething Bib” and I have managed to get it in a couple of boutiques and also on a major web...