Category: Wholesale

1

Build your Buyer Black Book

Building your own "Buyer Black Book" can be a daunting task. Making sure you are gathering stores that your target market shops in is the ma...
5

DIY Beginner SEO (Part 2 of 2)

Dear Sarah, How do I implement simple SEO? Where do I put all the keywords?  I am not really sure what the title tags and heading tags are exactly...
8

Do magazines pay for samples?

Dear Sarah, I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I ...
9

Smooth Manufacturing = Better Sales

I have been working on my calendar for next year and I wanted to share a few tips and tricks that I find really helpful to keep your business running ...
2

How can I make the most money?

Dear Sarah, Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive...
5

How do I set my retail prices?

Dear Sarah, I have a quick question…can you explain why I would want my retail price to be equal to, or greater than, the stores I want to sell...
5

Who opened it?

Quick tip: I like to know who which buyers are open to buying when marketing my accessory line – don't you? When I send out a marketing emai...
2

To Pop-up or not?

As we approach NY fashion week next month, award shows and the holidays in general, Pop-up shops which are often popular become rampant……....
4

What steps am I missing?

Dear Sarah, I have a great Product called the “Teething Bib” and I have managed to get it in a couple of boutiques and also on a major web...
3

Is the sales rep as good as their Rolodex?

For some product lines, having a showroom is really the only option if you want to build a successful wholesale business. Some stores are relucta...