Category: Startup

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Finding more buyers

Building your buyer black book (AKA your bible of potential customers) can be a tedious task if you don’t know where to look. Be sure you know w...
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Create Your Best Life Ever

I really like to take a moment at this time of year to think about what I have accomplished (and give myself loads of pats on the back of course), and...
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Procrastination Fascination

    Do you procrastinate?   I have never ever ever ever ever ever…..been a procrastinator ……..until recently. ...
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How to boost sales with consignment

Are you looking for a mid-season boost to get into a few more stores? A great way to break into stores is to offer your products on consignment. I did...
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Change The Game

As the year comes to a close, I like to look at my business from all sides and angles.  The main goal is to find what was successful, and do more of ...
2

Seasonal roll-outs

Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year f...
19

DIY Beginner SEO (Part 1 of 2)

Dear Sarah, We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibi...
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Bootstrap or Bust

I saw a video the other day with my good friend and mentor Mike Michalowcz and it got me thinking……. How can bootstrapping really make you...
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What steps am I missing?

Dear Sarah, I have a great Product called the “Teething Bib” and I have managed to get it in a couple of boutiques and also on a major web...
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What’s your comfort zone?

Andy Grove, co-founder of Intel Corporation said, ” Only the paranoid survive”. I am a total believer in this theory.  Not sure you need ...