Category: Public Relations

4

Hitting Up Hollywood Stylists

Stylists have always been rather mysterious and illusive in my opinion.  You often see their names in magazines, in Oscar reports and sometimes i...
0

Snake Charmers

I know you already know this……but just in case you don’t think about it all the time……you want to be sure you are incorp...
6

Get To Know Your Target Market

So let’s get down to basics.  The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your prod...
9

How to pick a popular celebrity

One of the fastest ways to get your product seen is to find the most popular celebrities each month. Magazines tend to find their “favorites” and...
3

Do you need more marketing or sales?

As you probably know, marketing and sales go hand in hand……..ugh you say? Well you are not alone! As a creative gal you probably fe...
0

Change The Game

As the year comes to a close, I like to look at my business from all sides and angles.  The main goal is to find what was successful, and do more of ...
2

Urgent: Ways to lower your taxes

Did you know that if you are a corporation you pay taxes on inventory at the end of the year? This is why I always do as many sales as possible prior ...
8

Trunk Show Secrets

One of the best ways to get into a store is to "prove" yourself by doing a killer trunk show.  Sometimes buyers want to see how well yo...
2

Getting into Holiday Gift Guides

The big question seems to be – How do you know what they are working on? Editors usually work on a calendar schedule and know what is coming up ...
3

Create and roll out your own perpetual sales machine

Even though you might have sales reps, it does not mean you should get lazy about continuing to sell yourself. Selling from the “home office&rdq...