Category: Marketing

6

Best Sales Secrets

Do you often wonder what other people's strategy is for reeling in sales?  Wonder what they say or do to get customers buying their products?...
8

Finding your target market Avatar

Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is th...
5

DIY Beginner SEO (Part 2 of 2)

Dear Sarah, How do I implement simple SEO? Where do I put all the keywords?  I am not really sure what the title tags and heading tags are exactly...
19

DIY Beginner SEO (Part 1 of 2)

Dear Sarah, We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibi...
8

Do magazines pay for samples?

Dear Sarah, I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I ...
9

Smooth Manufacturing = Better Sales

I have been working on my calendar for next year and I wanted to share a few tips and tricks that I find really helpful to keep your business running ...
7

Best Ice Breakers

Ok so who doesn't get a bit nervous walking into a room when you don't know very many people, or even worse, not a soul?  I know I do!&nb...
3

How to get a blog review

Who wants more media coverage, more website page views, bigger mailing list, more Facebook Fans and more Twitter followers?  I know I do and assume y...
4

Pushy PR?

Dear Sarah, If you’ve had a placement in a magazine, how long should you wait until you approach the magazine again?  Should you continue to pi...
8

Bootstrap or Bust

I saw a video the other day with my good friend and mentor Mike Michalowcz and it got me thinking……. How can bootstrapping really make you...