Category: Branding

9

How To Spot A Hole In The Market Place

When thinking about a new product, it is wise to figure out if there is a real NEED prior to spending a lot of time and money developing this latest f...
4

Hitting Up Hollywood Stylists

Stylists have always been rather mysterious and illusive in my opinion.  You often see their names in magazines, in Oscar reports and sometimes i...
0

Snake Charmers

I know you already know this……but just in case you don’t think about it all the time……you want to be sure you are incorp...
6

Get To Know Your Target Market

So let’s get down to basics.  The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your prod...
10

How to boost sales with consignment

Are you looking for a mid-season boost to get into a few more stores? A great way to break into stores is to offer your products on consignment. I did...
9

How to pick a popular celebrity

One of the fastest ways to get your product seen is to find the most popular celebrities each month. Magazines tend to find their “favorites” and...
6

The top 5 business mistakes and how to surpass them

When I first started out with my handbag company I was in the dark about everything. I had never taken a business course of any kind, and was rea...
7

How to dramatically increase your profit margin in November

I wanted to give you a quick tip on how I dramatically increased my sales last year and how easy it was – so that you can do it too! I believe i...
2

Urgent: Ways to lower your taxes

Did you know that if you are a corporation you pay taxes on inventory at the end of the year? This is why I always do as many sales as possible prior ...
8

Trunk Show Secrets

One of the best ways to get into a store is to "prove" yourself by doing a killer trunk show.  Sometimes buyers want to see how well yo...