Author Archive:

9

What do you outsource first?

Wearing all the hats when getting your business going can become very tiresome…..ok exhausting!!  But knowing what to outsource first can b...
9

How to con your way into a boutique

A great way to break into stores is to offer your products on consignment. I did this when I first started my handbag line, and again when I launched ...
7

What do you include in your sales and marketing plan?

Do I hear you groaning already?  So many creative inventors just cringe when they hear the words sales and marketing, even though you know deep d...
5

Boost Sales with PR

How to find magazine editors and contact them: The first thing to think about is which magazines are best for your brand and your product line. O...
13

How can I increase sales?

Hello Sarah, I recently opened an Etsy shop selling personalized accessories for little girls, moms, teachers, and much more! We are still in the proc...
26

How to use your ipad for business

So here I was, off to NYC on business with only my ipad…..and no real sense of how to maximize it's fabulousness!   I have to admi...
17

How can I get an editor’s attention?

Dear Sarah, How do I best approach big name magazines to elicit response and get coverage? It’s hard to get in contact with them as it seems tha...
13

Will buyers pay upfront?

Hi Sarah, I am interested in taking my business wholesale to stores. Is it possible when pitching to larger stores to ask for a percentage of the orde...
9

How Mastermind groups can uplevel your business

Have you ever been a part of a mastermind group?  Or had a one-on-one mastermind partner?  If so then you probably know about the benefits.&...
16

How can I improve my sales?

Dear Sarah I love my products and thought they would sell out right away, and it’s just not happening. What can I do to get things going?? Thank...