Author Archive:

5

Who opened it?

Quick tip: I like to know who which buyers are open to buying when marketing my accessory line – don't you? When I send out a marketing emai...
12

What can a “Group-coupon” do for you?

Do you look at these "Group-coupon" style companies and wonder how they find vendors to showcase?  How they get such great deals? And h...
7

What is your call to action?

What is your call to action? The first time someone asked me this, I looked at them like they were from Mars.  I seriously had no idea what they ...
2

To Pop-up or not?

As we approach NY fashion week next month, award shows and the holidays in general, Pop-up shops which are often popular become rampant……....
6

How to handle the competition

"If you follow yourself you don't have any competition" – anonymous woman on the street. This one sentence sparked a fabulous dinn...
4

What steps am I missing?

Dear Sarah, I have a great Product called the “Teething Bib” and I have managed to get it in a couple of boutiques and also on a major web...
5

What’s your comfort zone?

Andy Grove, co-founder of Intel Corporation said, ” Only the paranoid survive”. I am a total believer in this theory.  Not sure you need ...
3

Is the sales rep as good as their Rolodex?

For some product lines, having a showroom is really the only option if you want to build a successful wholesale business. Some stores are relucta...
6

5 quick ways to find new wholesale accounts

As each month rolls along, I am sure you are aware of constantly filling the pipe line with new stores right?  But how to find them can be a burd...
3

Celebrity Faux pas?

Dear Sarah, I make these super cute round terry towels, that are incredibly absorbent, and have an unique button loop so you can hang it from almost a...