52 Ways I Improved My Business

With the current economy in such a state of flux, I asked my loyal Entreprenette Experts to share what changes they felt “required” to make in their business to survive……that ended up being wonderful additions they were grateful they had made.  There are a lot of tips and tricks you can implement in your business – Let me know if you try one and how it turns out.  Thanks again to all of you fabulous experts for your awesome contributions…… and for your honesty and willingness to share.

With coco brown bronzers, your deep rich tan is seconds away with Shady Foam. Blended with hydrating Argan Oil, Black Elder Flower Extract, and Jojoba Seed Oil to revitalize skin and restore softness while delivering a beautiful flawless glow. Its rich brown tint allows you to see exactly where your Shady Tan has been applied. Give the gift of the perfect holiday vacation anytime! Use discount code WOMENSWORLD for 10% off.
Vendor Contact: Amanda Arnold of The Shady Sun Tanning Co. | Email:

Add instacool to any desk or room with this awesome ceramic gold decorative skull. Measures about 7.38"x 6.29"x 5.11"
Vendor Contact: Melissa Fortune of Created By Fortune | Phone: 917-399-6297 | Email:

At He’s All Boy, our goal is to engage boys and girls in the learning process through laughter and play. By tapping into a child’s unique and often gross sense of humor we are capturing their attention and providing tools to help them focus on learning while having silly fun! Our ABC Flash Cards, Memory Matching Game and board books jump outside of the box and land in the imaginative and often stinky world of little kids. The perfect gift for your kids and grandkids. Created by a mom!
Vendor Contact: Susan Levy of He's All Boy | Phone: 3035782273 | Email:

Jenelt's Essential Organics line features Ecocert-certified high-performance organic skin care products.
Vendor Contact: Ellen Tsai of Jenelt | Phone: 855-553-6358 | Email:

Cheeky Bird is a blog geared toward career-minded women, making their way through work, life, and love. We’re not in the self-help business, but if you read a story and it makes you laugh, or cringe, then it’ll be a job well-done. My name is Brigid Brown. I'm originally from Chicago and am 41. I am a part-time writer at BBC America's Anglophenia blog; part-time #GirlBoss at; and a full-time delight. Silver bow bracelet:
Vendor Contact: Brigid Brown of Cheeky Bird | Phone: 5513581058 | Email:

Janet's Creative Cottage provides a wide range of original products,from a full line of designed purses, to unique items such as dolls,art work and much more. Our products make wonderful gifts for that special someone in your life.
Vendor Contact: Janet Bernasconi of Janet Bernasconi | Phone: 5618767123 | Email:

Hand Made, American Made Jewelry! You Are The Cutest Apple In The Orchard Charm Necklace And Bangle Bracelet In Pewter. A Wonderful Gift For A Daughter Or Granddaughter.
Vendor Contact: Bianca Alicea of ChubbyChicoCharms | Phone: 4014044018 | Email:

DELFIN's Heat Maximizing Collection is made up of innovative performance fabics designed for all sports on land or in the water. Bio-Ceramic technology combines a thin layer of neoprene with an inner layer of fabric embedded with ceramics & mineral oxides. This combination reflects body heat in the form of (FAR) Far Infrared Rays, while still being comfy to wear. The combination of Bio-Ceramic and neoprene reflect body heat to dramatically increase perspiration during activities.
Vendor Contact: Dina Scaccia of Delfin Spa | Phone: 7605979811 | Email:

We create unique, 100% cotton bandanas with unique prints. Bandanas are super flexible - good for bibs, or carrying around when you have a cold, for tying your hair up while you garden, or for catching your sweat on a walk. Our bandanas are super soft - soft enough for a baby's skin.
Vendor Contact: Emberly Modine of Standard Themes | Phone: 3108041706 | Email:

For over two decades Baciano has been designing women's clothing with a purpose: crafting that perfect fit for all women and all body types. The goal was to leave no body behind and we have done just that. The clothing are sold online as well as in fine boutiques across United States, Canada, Europe, Australia and New Zealand.
Vendor Contact: Eli Pirian of Baciano | Phone: 213.747.1999 | Email:

HairMagic is a hair clip that combines two combs strung together with high quality beads. The clips holds your hair securely, without causing any damage to your hair or discomfort after extended use. The combs are scientifically designed to be lightweight yet extremely durable with the precise curvature needed to securely hold your hair. It is easy and simple to use. HairMagic can create a number of different hairstyles no matter what type of hair you have.
Vendor Contact: Katrina Brancaleone of HairMagic | Email:

alex & asher. is a modern and trendy children’s collection featuring tracie brown's original illustrations on all types of baby swag from onesies and pillows to prints and plates. it's retro art for the wall, urban design for the nursery, hip play-clothes and just down-right cool accessories that go along with being a modern kid. we are submitting our "bee happy." baby bodysuit... because life is supposed to be fun and happiness rules!:) enter code WWMTEN at checkout for 10% off entire order.
Vendor Contact: tracie brown of alex & asher. | Phone: 561-716-2163 | Email:

CherryT Co. Classic Cable Mittens. Artisan-made, classic handknit cable mittens, using a proprietary mix of the finest wools, vintage hardware accents, and materials, these renewed classics hold delicious warmth, even on the coldest of days, with their ultra-plush fleece sherpa lining, and invite touch with an indulgently soft + meticulously knit wool blend shell. Retail price $55 USD. We will honour a 20% Discount for Women's World readers.
Vendor Contact: Nicole Boles of CherryT Co. | Phone: 403-352-0508 | Email:

Custom fabric and tulle tutu’s, outfits, shirts and necklaces for your favorite little lady. There is always a good reason to dress up and wear your favorite tutu-play dates, holidays, birthdays, sporting events, etc. Let us help make your litttle ladies tutu-riffic!
Vendor Contact: Shannon Boone of SMAK Designs | Email:

Pumpkin Spice Everything....We LOVE It! All new Pumpkin Latte charm bracelets, keychains, necklaces and more! On sale and only available for this short Fall season.
Vendor Contact: Bianca Alicea of ChubbyChicoCharms | Phone: 4014044018 | Email:

Shoe Along® is the stylish, hands-free, shoe bag for the busy Mom tired of carrying her shoes in plastic bags, inside of her handbag. With easy close magnetic snaps, it slips effortlessly over the strap of her handbag, fits shoes or sneakers up to size 11, is water resistant & machine washable. It's made from a soft, stretchy, nylon lined neoprene fabric and comes in three great colors (Black, Brown & Zebra print). Moms can now commute in comfort and arrive in style! 25% off - code SAVE25
Vendor Contact: Marcia Dufresne of Shoe Along Inc. | Phone: 347-323-3279 | Email:

The Academic Planner: A Tool for Time Management® is an award-winning educational tool for students that keeps them on task and on track to succeed with their assignments, projects, goals, and more. This planner’s patented layout design allows students to see when assignments are due and tests are scheduled, alongside after-school commitments and free blocks of time, enabling students to visualize their time so they can learn to master and manage it. Use discount code WORLD20 and save 20%!
Vendor Contact: Leslie Josel of Order Out of Chaos | Phone: 914.420.6643 | Email:

We offer personalized baby memory books and keepsake boxes. We have timeless designs and offer great quality for moms! Memories are precious, and our company makes it easy for moms to collect and record them. We love to customize and make it truly what you want! We have even had customers use our ecru keepsake box as a wedding card box for their ceremony. Our products are versatile and well loved by moms across the country.
Vendor Contact: Margaret Mathis of Aimee J Keepsakes | Phone: 707-489-9092 | Email:

Hi I'm Cat and I am a creative accessories designer turned baby blanket maker. After dreaming about Frankie + Sirena one night I decided to turn that dream into a reality. I run F+S out of my dining room turned studio in my small 1 bedroom apartment in San Francisco. Now that I am expecting my first child I wanted to create a brand that aligned my views on easy hassle-free parenting. All of our blanket, burp cloth and boppy designs are created for baby with mama in mind.
Vendor Contact: Cat Rodriguez of Frankie & Sirena | Phone: 8315780987 | Email:

Jewelry inspired by travel, art, life and fashion. Having lived abroad for 20 years in 4 different cities; Toronto, Sydney, Hong Kong and New York - Ona is inspired by the rush of urban settings to hiking in remote regions. From the street hawkers of Bangkok, to trekking on the Tea Horse Trail, to cycling in Bhutan and sailing in Columbo. Ona is drawn to ornate imagery but pares them down to clean minimal pieces created with silver, bronze, natural stones and Swarovski crystals.
Vendor Contact: Ona Chan of Ona Chan Jewelry | Phone: 1 604 862 4609 | Email:

kidsHeritage offers the most unique, educational personalized children’s books on the market. The award-winning, hardcover books are customized based on up to 6 countries of the child’s heritage or on the beautiful countries, cultures, and celebrations of the world. The books include the child’s name and date of birth, the gift-giver’s name, and may include a photo. Each one helps a child feel special, knowing it was created just for them and is a keepsake gift that will last a lifetime.
Vendor Contact: Deanna Novak of kidsHeritage, Inc. | Email:

Funny t-shirts for natural hair enthusiasts... - We offer carefully curated natural hair accessories, apparel and lifestyle products that speak to the needs of the natural hair community. Welcome home. "Where natural is not just a hairstyle, it's a lifestyle."
Vendor Contact: Kamarai Hill of Loccessories | Phone: (708)244-5394 | Email:

I'm a jewelry designer and a mom in my 40s. I design jewelry to inspire women and help them feel more beautiful and balanced. I would like to suggest an amazonite gemstone bracelet that is handmade by me in Huntington Beach, CA. Retail $45. It's designed to be used as an essential oil diffuser bracelet for aromatherapy on the go. Just a drop or two of oils on the black lava beads is all you need. It has been seen on actresses Yolanda Ross and Melora Harding. 25% discount code with code 25off.
Vendor Contact: Reija Eden of Reija Eden Jewelry | Phone: 714-922-0577 | Email:

It’s time to show off your amazing skin with Mallie Boushaye’s Hyaluronic Skin Care System. Our System has been formulated to bathe your skin in luxurious moisture. Say goodbye to dull, lifeless skin and hello to radiant, glowing skin. Our Anti-Aging System includes: Hydrating Cleanser with Hyaluronic Acid, Facial Astringent,Organic Antioxidant Facial Toner, extra rich Hydrating Night Cream and Hyaluronic Facial Serum. This is the perfect addition to your anti-aging skin care regime.
Vendor Contact: Dr. Jacquelyn Brown-Hadnot of Mallie Boushaye Bath & Body Essenti | Phone: 913 593-9095 | Email:

Natural Bunch Kids is a natural hair care product line specifically made for children without the all the harmful ingredients. Consisting of 9 products, one being a multi-Gummy Vitamin with Biotin to nourish from the inside out. NBK is great for the multicultural, natural hair textures, as well as for all other textures.
Vendor Contact: Betty Ceus of Natural Bunch Kids | Phone: 9172996219 | Email:

Iconic. Diplomat. Activist. Woman. Compelled by her sympathy to others in the world, Eleanor Roosevelt wrote the UN Declaration of Human Rights; making herself one of the most misbehaved women in history. This tweed buckle scarf, complimented with a famous quote, is only available in a limited supply. This is a statement piece. Wear with misbehaving black jeans and boots. Coupon code MISBEHAVIN for 10% off.
Vendor Contact: Joede Brown of Black Pearl Creations | Phone: 6032647730 | Email:

Vidart Jewelry is an online store Vidart Jewelry is all handmade, crafted by Vida DeCaro with joying and great care, inspired by nature. Quality jewelry design to woman who is looking for something different that they will love and enjoy wearing everyday. 20% off using promo code at Promo code: vdjwoman
Vendor Contact: Vida DeCaro of Vidart Jewelry | Phone: 973 573-8148 | Email:

Scripture + Charms = ScriptCharms! ScriptCharms scripture charm bracelets, necklaces and accessories are a meaningful way to keep Bible verses and words of encouragement fashionably close to heart – offering peace, joy, hope, and encouragement throughout her day. Each piece is made to order by a mother/daughter team in Wisconsin. Our mothers and grandmothers bracelets – personalized with names and birth dates – are a gift she will cherish. We'd love to tell you more! Blessings, Addie
Vendor Contact: Addie Sorbo of ScriptCharms | Phone: 9207379456 | Email:

TAJA Collection is a brand centered around being totally customizable for our customer. The TAJA candle and accessory line is the perfect gift and home accent because it is truly yours. Each part of the product; size, scent, inscription, engraving and pattern can be chosen by the client. When you gift a TAJA candle it is the ultimate gift of giving. The personal inscription and design shows the effort and love you put into the gift.
Vendor Contact: Annie Chapur of TAJA Collection | Phone: 3478439931 | Email:

The Your Pet Chef Cookbook Kit is a great way to begin your dog food making journey with clear and concise instructions. The silicone mold holds one recipe, can be frozen or baked and then dropped right into your dishwasher. Use the freshest ingredients you select and purchase to help your pup live her healthiest life possible.
Vendor Contact: Lisa Hennessy of Your Pet Chef | Phone: 8889584088 | Email:

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Written by Sarah shaw

There are 13 comments

  • Chrystal says:

    These are fab and what a fantastic concept. I am going to do something like this with industry people i know and give them each credit like you did here. I am saving this and sharing this, too. What a powerful list and it got my brain a turning!

  • Awesome post! 🙂 All great ideas and fantastic action items! I’ve already put 3 on my to do list for today!

  • This is a GREAT post! Thanks for putting all these great tips together, and thanks for including the Comeback Mom Internship Program (tip #51 above). We think it’s a terrific idea and we’re really excited about it.

    Anyone interested in learning more may contact AboutOne at for additional information.

  • As always: great ideas and suggestions. I love “power of No” – I find myself saying yes to everything and then . . . exhausted.

  • This is amazing! I had to share it with my friends. Being a backwards ‘Comeback Mom’ it’s nice for me to see what other people are doing to expand their business’. I stayed home with my kids for a long time (as long as we could afford to) and coming back os pretty unnerving. Glad to have a cheat sheet!

  • […] Funny things is there was a similar question that we were all asked about how 2010 in shaping up in Sarah Shaw’s Blog. Check it out! Trying to crank out emails and get ready for a meeting with my website mentor, so my […]

  • So grateful for Sarah Shaw!

  • Olivia says:

    This post is extremely good!!! You should be proud of the fact that for many, it will grow or streamline their business. Promoting untold wealth.

    I didn’t know about PayPal’s Postage. Anything that will save time, time that equals money, is great.

    Thanks so very much,


  • Stacy says:

    I got quite a few great ideas from this post. Thanks, Sarah!

  • […] articles. Funny things is there was a similar question that a bunch of us were asked about 2010 in Sarah Shaw’s Blog. Check it […]

  • Thanks for all the helpful tips! Great article!

  • kanisha says:

    Thank you for sharing such a useful ideas and tips for improving business :-).

    <a href="">easymandi</a&gt;


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